Released on = September 26, 2006, 5:03 pm

Press Release Author = Vijay

Industry = Telecommunications

Press Release Summary = ValueFirst Launches Enterprise Mobile Data Services in Nigeria

Press Release Body = ValueFirst Launches Enterprise Mobile Data Services in Nigeria

September 2006, Lagos and Gurgaon

Lagos and Gurgaon, September 2006 - ValueFirst became the first mobile data services
company in Nigeria to cater to the niche requirements of large and small
enterprises. ValueFirst, a leading MVNO for data services with over 600 enterprises
as its customers chose Nigeria as the base country for entry into the high potential
African market.

ValueFirst focused Nigeria as it was a big market with no companies providing
carrier-class data mobile data services to the enterprise customers. In addition,
Nigeria has a high penetration of mobile phones and the Nigerian economy has been
growing at a steady phase and it registered a GDP growth rate of 7.5%. The launch of
operations by ValueFirst seem to be at the right moment as just few days back Nokia
and Motorola decided to set up plants in Nigeria as the mobile market in Nigeria is
experiencing an explosive growth. Meanwhile, MTN, a major GSM operator in Nigeria
also slashed down airtime rates for its subscribers.

This oil country's importance to the African economy can-not be denied as it is the
second largest economy in sub-saharan region and 5th largest exporter of oil to US.
"ValueFirst is quite serious about it's global expansion as there is a distinct and
perceived need for high quality, reliable, scalable and end-to-end enterprise mobile
data services. ValueFirst plans to quickly expand its operations in South Africa and
other major African countries in next six to nine months", said Mr. Vijay Shukla,
Country Head, India, ValueFirst.

Joe Igbokwe, a leading commentator on Nigerian affairs stated in one of his
articles, few days back that \"GSM moved the speed of business transactions to an
unprecedented level. It also took pressure off our roads. Time and energy have been
saved. We have also recorded tremendous growth in the provision of infrastructure.
As a matter of fact, GSM brought revolution in the way we do things in Nigeria.\"

Speaking at the launch ceremony of ValueFirst Nigeria, Mr. Erhuns Aideyan, CEO,
ValueFirst Nigeria said, "Nigerians are becoming truly MOBILE. The enterprises and
SMEs need to communicate with people on the move. The gap, therefore, can be plugged
by Mobile Data Services". He further added, "There is a need to plug the end-to-end
communication between companies and customers and ValueFirst suite of messaging
products fits very well. ValueFirst India with its experience in working in markets
and economies similar to that of African nations, especially Nigeria, and the
expertise gained in servicing demanding clients will help us serve our markets
better".

ValueFirst intends to take its mobile data services products and services to leading
banks, insurance companies, FMCG, IT and media companies in the first year of
operations in Nigeria.

About ValueFirst
ValueFirst (www.vfirst.com) empowers its customers to communicate between varied IT
back-end systems and mobile phones using SMS Services. ValueFirst provides a unique,
end-to-end, global carrier-grade mobile data service. Its mobile data service
offering includes \"plug and play\" application licensing and hosting. Employing a
partnership with Mobile operators, ValueFirst acts as an MVNO (Mobile Virtual
Network Operator), with a clear focus on SMS mobile messaging. ValueFirst's Mobile
Messaging Platform is capable of delivering SMS services to virtually any CDMA/GSM
mobile handset. ValueFirst combines signaling information from the mobile world with
innovative applications running concurrently on its own IT applications platform and
thereby pave the way for mission-critical international messaging services.




Web Site = http://www.vfirst.com

Contact Details = Contact Details:
ValueFirst Messaging Pvt. Ltd
C 071 B, DLF Supermart I,
DLF City Phase IV,
Gurgaon 122 002
Tel: +91 124 4042537/8
Email: info@vfirst.com
http://www.vfirst.com